UX Analytics Workshop, Shopify E-commerce Case Study + Kim C Market

• Date & Time: Friday, May 2 | 6:30–8:30 PM
• Location: NYIT, 16 W 61st St, NY, NY 10023 (Room 822)
• Description: Join us for an in-person session focused on real-world UX strategy, analytics, and AI tools for digital product design. We’ll walk through the real-world Shopify case study of Kim C Market, discussing the UX challenges and opportunities of running a culturally specific, high-conversion e-commerce experience. Following the demo, we will shift into a hands-on analytics workshop that explores user testing, behavioral insights, and AI-driven design feedback loops.
• Speakers: Woohee Byun, Samantha Guzman, Elizabeth Ward, Roshan Pereira, Joee Cortes
• RSVP: https://forms.gle/3zTPGQ9qPycxwpaH7

What We’ll Cover
Case Study Deep Dive: Kim C Market

• Shopify design/development lessons
• Analytics behind user behavior, bounce, and conversions
• Why “generic best practices” fail without behavior-driven data

UX Analytics Hands-On: Eye Tracking + Heatmaps

• Try out Tobii Pro and Microsoft Clarity
• Discuss real-time eye movement tracking vs. scroll/click heatmaps
• When to use each — and what insights they actually deliver

Training GPT: Reducing Hallucination via Intent Modeling

• Explore hallucination in AI-generated UX content
• Compare structured vs. unstructured inputs
• Train GPT through utterance modeling and CI (Conversational Interface) framing.

Light refreshments provided
Hosted by: NYIT + Kevin & the NYC UX & Digital Product Designers Team