What is Digital Transformation?
Details
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https://www.eventbrite.com/e/what-is-digital-transformation-tickets-104768768206
Digital transformation starts with strategy, which is carried through to redesigning talent models, transforming processes and retooling technology.
What is digital transformation and what it isn’t
Description
We are currently undergoing a once-in-a-lifetime technology shift that will transform every industry and every business in the world. This megatrend is called Digital Transformation. It is evolving at a pace that none of us have ever experienced. Digital transformation holds exciting new opportunities for organizations looking to vastly improve the way they develop and launch new or updated products. Navigating this promising, yet complicated, landscape requires new ways of thinking and new strategies. Join our series of webinar to learn how to lead digital transformation.
Learning Outcomes
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Why digital platforms create so much value and how you can replicate this strategy in your business
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Which analytic models work best with your platform strategy.
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How to combine strategy with data analytics to execute with confidence.
SPEAKER
Padma Hari
She has worked for several fortune 500 companies as a senior technology executive with extensive experience in all aspects of data science, enterprise architecture, digital technology road-map, E commerce, robotic process automation, channel marketing, and digital strategy leading global teams with digital transformation agenda. She currently advises you and upcoming companies in supply chain analytics and digital transformation.
https://www.linkedin.com/in/padma-hari/
PANELISTS
Yves Le Breton
Yves Le Breton has 20+ years of experience helping CPG brands with digital transformation and ecommerce strategy. He spent most of his career working at Estée Lauder, but has also worked for Beiersdorf, American Eagle Outfitters, and Revlon to name a few. Furthermore, Yves has lived and worked on 4 different continents and, as a result, is well versed on the challenges traditional CPG brands face when addressing the global digital economy.
https://www.linkedin.com/in/yveslebreton/
Frances Lukban
Frances is a CPG marketing professional with 20 years of experience in food, pharmaceuticals and beauty, working for Nabicso, Wyeth Pharmaceuticals and Revlon. While she started out as a classical brand marketer in global and regional roles, she has spent the last 4 years specializing in digital and eCommerce marketing. In the last 2 years, she headed up eRetail eCommerce for Revlon Corp, overseeing 15 brands across 10 beauty segments.
What is Digital Transformation?