AIBGT: The AI Model Selection Playbook

AI Business Growth Tuesday. Join us this week for special guest Mark Garrett, an expert in AI application and enablement, specializing in marketing automation, business process automation, and strategic development. As a CAIO, Mark helps businesses navigate the evolving AI landscape with clarity and direction. Mark's career spans decades and includes work in supply chain management, software development, real estate investing, construction, property management, marketing automation. His passion lies in empowering small and medium-sized enterprises (SMEs) to leverage AI technologies for efficiency and growth - helping the leaders achieve the goals of the company while supporting the team through the journey of change.

Why Attend
Most business owners are using one AI tool and leaving enormous value on the table. The real competitive advantage isn't just using AI — it's knowing which AI to use, when, and how to chain them together into a workflow that multiplies your output. This session will give you a practical, repeatable system you can implement the same week.

What You'll Walk Away With

• A clear mental model for when each major AI platform outperforms the others
• A step-by-step AI workflow chain you can apply to any business research or content project
• Practical prompt templates to move intelligence seamlessly from one tool to the next
• Confidence to stop second-guessing which tool to open — and start producing at a higher level

Session Outline (60 Minutes)
Opening — The Problem with One-Tool Thinking (5 min) Most people default to ChatGPT for everything. That's like using a hammer for every job. We'll reframe AI tools as a specialized toolkit, not a single Swiss Army knife.
The Players: Know Your Tools (15 min) A fast, practical breakdown of each platform's strengths:

• ChatGPT — Prompt engineering, creative ideation, structured instruction writing. Best for thinking out loud and designing inputs for other tools.
• Perplexity — Real-time web research with citations. Best when you need current, sourced information fast.
• Claude — Deep reasoning, long-document analysis, structured outputs (spreadsheets, reports, formatted docs). Best for synthesis, refinement, and production-ready deliverables.
• Gemini 2.0 Pro — Extremely long context window, great for extended back-and-forth reasoning and working through complex, multi-part problems over a long conversation.
• NotebookLM — Source-grounded Q&A and summarization. Best when you have your own documents and want an AI that stays strictly within them.

The Workflow Chain: Putting It All Together (20 min) A live walkthrough of the full chain using a real business scenario:

1. ChatGPT → Draft a precise research prompt based on your business question
2. Perplexity → Run that prompt to gather current, cited research
3. Claude Sonnet 4.6 → Paste the research in; analyze, synthesize, and extract key insights
4. Gemini 2.0 Pro → Open a long-form strategic conversation to pressure-test ideas, explore angles, and develop your thinking
5. Claude → Take the refined output and produce your final deliverable — a formatted report, spreadsheet, or presentation deck

Why This Order Matters (5 min) Each handoff is intentional. You're not just switching tools randomly — you're moving from input design → information gathering → synthesis → deep reasoning → production. This mirrors how a high-performing team would divide the same work.
Live Demo / Case Study (10 min) Walk through one concrete example end-to-end — ideal options include: competitive market analysis, client proposal creation, or content strategy development. Audience can suggest their own business scenario.
Q&A + Takeaways (5 min) Attendees leave with a one-page cheat sheet mapping each tool to its ideal use case and the workflow chain template.

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PS Check out this bookmarklet I created to allow your to RSVP for ten recurring events at a time. https://docs.google.com/document/d/1hc3Atvivpx38UBG-5tUtWSUWrOje-ktqncdoYTEGP3Y/edit?usp=sharing