Google Adwords for Start-ups; A series from Concepts to Complex

In case of any query, call me at 8800287295

Objectives of the workshop: This workshop will take you through the Google Advertising options from the very scratch.

Adwords is one of the most common tool used by local and global businesses to acquire customers. Due to its sheer reach and multiple targeting options, it is one of the most effective way of online advertising.
However, setting up an Adword campaign can be very confusing for a beginner due to a lot of options available on Adwords Dashboard. Therefore, we are planning to conduct a series of fortnightly workshops to educate business owners about the use of Google Adwords. The series will have three sessions (as per present plan) which are listed below

1. Introduction to Google Adwords
   a. The concept
   b. Advertising options - Display network or Search Network? which is best in which scenario
   c. Glossary of terms and their significance - CPC, Impression, CTR, bounce rate, bid etc.
   d. Bidding basics - how is a user charged? and how much
   e. Ad targeting - location, device, interests etc.
   f. Type of ads in Display network

2. How to set up an effective campaign and monitor ROI
   a. Structuring your adword campaign - What is campaign, adgroups, ads?
   b. Payment options
   c. Setting up your first campaign
   d. How to monitor your campaign - What are different metrics to judge the sucess of your campaign
   e. How to track Adwords activity in your google analytics account
   f. Automated vs. manual bidding
   g. How to set rules for automation
   h. How to view and segment the data generated

3. Advanced Adwords management tools

• Contents yet to be decided

Networking and tea session at the end of each workshop .

Start-up Showcase: You can also register to showcase your start-up during the event and increase awareness about your start-up as well as get feedback on your idea. Slot for 1-2 showcases are available for each meeting.

Notifications:

1. Venue is yet to be decided - Most likely to be in Gurgaon in an area well connected to Metro Station.

2. This is a paid event - Rs 200/session

How to Reach

By metro

Take the voilet/purple line to Nehru Place. Walk right/west out of the station along the road passed the Intercontinental hotel, crossing to the other side at the junction, just a little to the left/south, enter Hemkunt Colony through the pedestrian gate. Take the next right, left and the house is first on the right.

By auto[rickshaw]

You may ask the driver to drop you either at the pedestrian entrance to Hemkunt Colony almost opposite the Intercontinental, then take first right, left and the house is first on right. Or jump off in GK-1 E-Block next to the milk stand, and simply walk straight across the park, take first left and the house is last on the left.

By car from the airport/south-west

If the driver is vague, tell him near Nehru Place/Chirag Enclave. After leaving the outer ring road (next to a flyover), take first left (just before the Intercontinental hotel), then first right into the colony (through a gate), straight ahead, right at end, and the house is last on left.

Taxis from the airport are pre-paid therefore you're assured a fixed cost. Purchase your fare from any of the taxi booths (e.g. Easy Cabs, Delhi Police, etc.) to the left of the exit, then go to the first car with the matching colours (black and yellow for Delhi Police) which may be some lanes ahead of you.

By car from elsewhere

If the driver is vague, tell him near GK-1 R-Block/Chirag Enclave. At R-Block market just after the Kotak bank turn left (bumpy), continue passed a clinic and school, turn left into the colony (through a gate), straight ahead, right at end, and the house is last on left.