NOOSH – Student Venture at the University of Richmond

NOOSH is the most recent food venture developed by students of Bench Top Innovations at the University of Richmond. Following the successes of Absurd Snacks and TwinTails Brews, NOOSH is off to a great start.

NOOSH has been described as, “An eggplant-based dip and spread that is savory, smooth, and citrusy, with a kick of spice.” “A refreshing take on an old favorite that is savory and smooth.” Spread NOOSH!

• Vegan
• Keto
• Paleo
• Whole 30 Approved

Bench Top Innovations is a year-long student-managed course where 16 students collaborate, ideate, iterate, and commercialize a packaged food or beverage product concept. Yes, create and operate a revenue-generating business! In the first semester, students compete in teams to ideate and develop innovative, yet practical food or beverage product concepts for commercialization. The first semester ends with a public demo day where the UR and RVA startup community samples the products. A food and beverage expert panel selects which has the most commercial viability. During the second semester, students work as one unit (all 16 company "employees"), launching and scaling the business. Throughout the year, instructors, advisors, and guest speakers supplement the experience with content applicable to the issues students face.

Meet two members of the student team leading NOOSH. Bailey Rossenfeld, originally from San Diego, is pursuing a Bachelor of Science in Mathematical Economics, and a minor in Computer Science, as well as Data Science & Statistics. Derek Gilmore is from Montville, New Jersey. Derek is pursuing a Bachelor of Arts degree in Business Administration.

Join this conversation with Dale Fickett, in which they will cover:

• The process for creating their product
• Competing for opportunity to launch the company
• Their vision for the NOOSH brand
• Challenges entrepreneurs should expect

The Discussion. 1 Million Cups is a national entrepreneurship program of the Ewing Marion Kauffman Foundation, which promotes peer learning and professional connections that assist entrepreneurs.

Since 2014 and 400 meetups, 1 Million Cups - Richmond has been pioneered by RVA Works. At each 1 Million Cups, business founders as guest speakers share about their ventures and discuss the challenges that they are facing during the development process. Participants can learn from the speakers’ experiences, discuss valuable insights and connect with other entrepreneurs, students, faculty and investors.

Logistics. Connect with entrepreneurs, learn from peers, contribute to the conversation:

• Wednesday, Feb. 28th
• 8:30am EST - Coffee & Connection
• 9:00am - 10:00am EST - Presentation & Discussion

No pre-registration is required. Join us:

Robins School of Business
102 UR Drive, iLab Room 123
University of Richmond, VA 23173

Parking. Free parking is available in the U5 and U6 lots immediately adjacent to the Robins School. Please enter the main foyer, turn to the left and proceed to room 123 (iLab) on the ground floor. Please note that visitors have a two hour parking window.

Please sign in when you enter the room, providing your license plate number.

On Zoom Webinar:
Please click the link below to join the webinar:
https://us02web.zoom.us/j/82085628782?pwd=SWVrb0U1NFAzZGNSTCt2RkZqRTRPUT09

Passcode: 008357

You are invited to a Zoom webinar.

When: Jan 31, 2024 09:00 AM Eastern Time (US and Canada)
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