Meet EarthaPro Founders - Courtney Krstich & Peter Quan

EarthaPro is a small, family-run technology company co-founded by Peter Quan (head of technology) and Courtney Krstich (head of growth).

2025 Green Industry Pros Editor's Choice Award Winners

EathaPro launched in January 2025 with the goal of providing an intuitive and easy-to-integrate back-office management software specifically for small lawn care and landscaping businesses. The software helps these professionals manage jobs, customers, and finances all in one place, featuring tools for job costing, creating estimates, scheduling, and invoicing with payment links.

EarthaPro's core value proposition is simplicity, affordability, and rapid onboarding—designed to prevent small businesses from failing due to back-office complexity. Courtney & Peter emphasize that users can get accustomed to the software in about an hour.

Courtney Krstich is cofounder of EarthaPro, and an experienced lawn and garden industry insider. "We make straightforward software for small lawn care and landscaping companies that just want to stay organized, run their jobs cleanly, and get paid on time." Before EarthaPro, she spent years in the industry working with distributors, big box retailers, and local operators across the country. "I know the real, everyday challenges small crews face, and I’m building tools to make their work and lives easier."

Peter Quan is the technical co-founder and Head of Product & Technology. "I turn complex systems into tools that actually make sense for real people." With a background in full-stack development and cloud infrastructure, Peter leads product strategy and execution—from frontend UX to backend architecture. "I work directly with our customers to understand their workflows and translate those insights into features that save time, reduce chaos, and drive business success. Whether it’s building integrations with QuickBooks or designing intuitive job scheduling tools, I focus on solving real problems."

The Yahoo Finance coverage: https://bit.ly/49JUCvx

The Discussion. This series of hybrid events is perfect for budding entrepreneurs, experienced executive mentors cultivating an entrepreneurial mindset, early-stage investors, and students exploring innovative product design.

At each session, business founders serve as guest speakers share about their career, their firm's business model, as well as the successes and challenges in the product development process. Participants learn from the speakers’ experiences, discuss valuable insights, and connect with other entrepreneurs, students, faculty, and investors.

Logistics. A light lunch is served, as entrepreneurs connect with one another, learn from peers, and contribute to the conversation:

• Friday, December 5th
• 11:30am EST - Coffee & Connection
• 12:00pm - 1:00pm EST - Presentation & Discussion

No pre-registration is required. Join us:
Robins School of Business

102 UR Drive, iLab Room 123
University of Richmond, VA 23173

Parking. Free parking is available in the U5 and U6 lots immediately adjacent to the Robins School. Please enter the main foyer, turn to the left and proceed to room 123 (EY Innovation Lab) on the ground floor.
Please note that visitors have a two-hour parking window.
Please sign in when you enter the room, providing your license plate number.

On Zoom Webinar:
https://us02web.zoom.us/j/83836020707