Brand Building: Using Research to Improve Your Storytelling

To develop a more genuine voice, copywriters first need to understand who they’re speaking to. On October 15th, we’ll dive into conducting brand research and how to use these insights to improve your copywriting.

Kirk Rhodes, Creative Director at Big Vision and Graphic Design Professor at Valencia College, will lead you through research methods that will help you more effectively engage with your audience. You’ll practice creative and lateral thinking to better understand your audience and align them to your brand.

Food will be provided by Big Vision.

6:30–6:55: Snack & Network
6:55–7:30: Learn from Kirk
7:30–8:00: Activity
8:00–8:30: Mingle

Bring your questions, bring your friends (designers welcome), and come out for a fun, hands-on lesson.

— How to Get Here —

This month we're meeting at The Balcony Orlando (TBO). It’s located downtown in the south Chase tower, right off Church Street. Take the elevator to the 11th floor and TBO is right around the corner.

Some landmarks: By the Cobb movie theater, the entrance to the lobby/elevators is right behind Chela.

PS: Please arrive on time. The elevators require a key fob after 7:00pm.