How to Use Storytelling to Engage Customers

We all know the power of a compelling story. We’ve experienced it firsthand…that book we couldn’t put down, the show we binged on Netflix, the car commercial that fostered some unexpected emotions.

Interested in creating the same effect for your customers? Orlando Copywriters are kicking 2020 off with a talk on storytelling, and how to use it to engage your target audience.

Featuring published author and Full Sail professor, Tom Lucas, you can expect to learn about:

• Poe’s singular effect: How to leave your story with a singular, defined emotion
• Calls to action: why immediacy is a cheap trick and how memorable messages come from good feelings, positive connections, etc.
• The six word story: Creating an emotional response with limited space
• Bringing story into your copywriting
• And more

The talk will include two short, but helpful, exercises to practice and cement what we learned.

6:30–6:55: Network & Free Pizza
6:55–7:45: Storytelling Talk
7:45–8:00: Activities
8:00–8:30: Mingle & Meet Tom

— GETTING TO BV —

BV is located downtown in the south Chase tower, off Church Street. Take the elevator to the 16th floor.

Some landmarks: By the Cobb movie theater, the entrance to the lobby/elevators are right behind Chela.

PS: Please arrive on time. The elevators require a key fob after 7:00pm.