Jack Elkins @ Orlando Magic: Going from Chaos to Chemistry

Startup cultures are insane - There are big risks, too many rabbit holes to chase and EVERYONE is wearing multiple hats. Learn the 3 A’s needed to go from Chaos to Chemistry and walk away with a few tools we use to implement them. We use these tools to create alignment from the people to the product to the purchaser.

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As Director of Innovation for the Orlando Magic, Jack helps lead the team’s innovation initiatives and created one of the first design-thinking based innovation labs in professional sports. Before his current position, Jack served 8 years in Business Development and Strategy as well as Technology for the team. During that time, he helped oversee the development of the award-winning Amway Center which opened in downtown Orlando in October 2010.

Jack supports several Central Florida social enterprises and startups, and has been an adjunct professor of Social Entrepreneurship and Business Innovation at Rollins College.