Discussing Google Analytics 4 (GA4): High-Level Considerations for Transitioning

For our first meetup we will be discussing the new generation of Google Analytics that is shaking the industry - GA4.

GA4 is coming whether we like it or not. The transition is complicated and we find many people don't understand some of the implications, issues and opportunities GA4 brings to the table. This meet will be good for anyone who is using Google Analytics or is in charge of a digital analytics implementation.

This meetup will have two basic parts: presentations and networking.

---- Presentations ----
This meetup will have 2 short presentations.

• Strategic considerations around GA4 (Jose Uzcategui / 10 minutes)
• Working with data on and off GA4 (James Standen / 10 minutes)

---- Networking ----
We'll have some time to chat while having some food and drinks afterwards. (Please RVSP so that I know how much to bring!)

It's going to be our first meetup, and it's the summer, so I can't gauge how many people will show up.

I look forward to the event!