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Data Privacy with a focus on GA4

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Roberto De B.
Data Privacy with a focus on GA4

Details

Language
English

Abstract
In this session, Isaline Muelhauser will present her latest findings on data privacy and Google Analytics 4. Takeaways include tools to check a website’s legal requirements, opportunities and limitations within the Google Analytics 4 setup and perspectives on paid marketing. Expect practical examples, tips you can use immediately and a lively discussion.

Speaker
Isaline Muelhauser is an SEO consultant specialising in multilingual SEO. For 10 years, Isaline has been using data, including Google Analytics, to inform decisions and track website performance. In 2023, she questioned her tools and started researching data privacy.

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