FREE Virtual Event – Innovation: Theory to Impact

Join PDMA Carolinas to learn how two organizations, Furman University's Center for Innovation Leadership (CIL) and BMW's IT Tech Office Innovation Strategy Team collaborated in bridging academic models from CIL to drive more ideation and innovation at BMW.

NOTE: You MUST register for the Webinar below to receive the Webinar details and attend.

Date: June 16, 2026 | 12:00 PM – 1:00 PM (EDT)
Location: Virtual | PDH Credit: 1
Register: https://www.pdma.org/event/carolinas-2026-06-16

What You'll Learn:

• The power of bridging academic insight in real world application
• How organizations can build stronger innovation foundations together

Speakers:

• Sarah Waylett, Director of Product Experience at Furman University's Center for Innovation Leadership
• Brook Rennison, Innovation Strategy Emerging Technology Manager. IT Office, BMW
• Don’t miss this chance to gain insights and connect with fellow innovators. Register now! #ProductManagement #PDMA #DigitalInnovation #MobileApps