Marketing Automation Analytics: Using Data to impact SEO, Lead Scoring & ROI

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Joe Leider, Chief Analyst at Spyglass Intelligence, will be presenting numerous real-world examples of how to use marketing analytics to drive decision making.

We will dive into three areas marketers are often responsible for but make frequent mistakes, then show the ways an analyst would attempt to answer them.

#1: Does our website have good SEO?
Using different visuals, we see how a website destroyed their organic traffic without even knowing it.

#2: Going deeper into the funnel, how should we score our leads?
Instead of a top-down approach, we will explore a couple options for using data to define a scoring program bottom-up.

#3: How can reporting show how each marketing automation campaign is performing?
We want that report to be trustworthy, easy to explain and connect our campaigns to actual sales dollars. We will show you some of the traps reports can fall into as well as a couple models that can help avoid those traps.

Agenda

5:30 - 6:00 - Sign in and networking
6:00 - 6:15 - Introductions and announcements
6:15 - 7:00 - The main event, presentation and discussion
7:00 - 7:30 - Additional discussions and networking

Food and drinks will be provided!

Space is limited so RSVP and reserve your spot.

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