Leading a Digital Transformation: From 20% to 80% Digital Marketing in 2 Years

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Maria Crawford, Director of Digital Marketing and Marketing Operations At TripWire (https://www.tripwire.com/), will discuss how "campaign to cash reporting" allowed major changes to Tripwire's marketing program mix and led to marketing being seen as a profit-center for the business.

Showing marketing effectiveness is key to impacting revenues and the proverbial sales funnel to help drive conversion rates in addition to other elements as well. The discussion will include how to build out your marketing technology stack and creating an analytics reporting infrastructure that will allow you to prove marketing success.

Agenda

5:30 - 6:00 - Sign in and networking
6:00 - 6:15 - Introductions and announcements
6:15 - 7:00 - The main event, presentation and discussion
7:00 - 7:30 - Additional discussions and networking

Food and drinks will be provided thanks to Act-On Software (https://www.act-on.com/)!

Space is limited so RSVP to reserve your spot.

Watch out for our announcement for our next Meetup being planned in September.