Marketing Automation - Brand and Agency Collaboration

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In this meetup we will focus on how clients and agencies can best collaborate to get the most out of a marketing automation platform and maximize results in a consumer digital marketing campaign.

Steve Gehlen, S.R.Smith’s Digital Marketing Director, and Priscilla Converse, Account Manager at Bonfire Marketing, will share their experience in co-managing S.R.Smith's seasonal digital campaign and the impact of going from two separate marketing technology platforms to a single marketing automation platform.

What you'll learn:

(1) How brands and agencies can collaborate to maximize campaign results and ROI using marketing automation.

(2) Setting up marketing automation to support a digital campaign and collaboration.

(3) How using a single marketing automation platform improved the campaign results from the previous season using a separate Email Service Provider and Landing Page Platform.

About the presenting companies:

S.R.Smith is the global-leading swimming pool deck equipment manufacturer based in Canby, Oregon.

Bonfire Marketing is a Portland based digital marketing agency focused on helping brands bring the right message to the right target market ad the right time (and on the right channel!).

Agenda:

5:30 - 6:00 - Sign in and networking
6:00 - 6:15 - Introductions and announcements
6:15 - 7:00 - The main event, presentation and discussion
7:00 - 7:30 - Additional discussions and networking

Act-On Software is on the 16th floor, the elevator is programmed to allow people to the event until 6:00, so please show up by then.

Thanks again to Portland's own Act-On Software for providing the venue and sponsoring the event!