Breaking Into the Education Market: How to Sell Your Edtech Product

Breaking Into the Education Market: How to Sell Your Product in EdTech
Thinking about launching or scaling a product for the education sector? Whether your innovation is designed for K–12 classrooms, higher ed, district administrators, workforce training, or lifelong learners, the education market comes with unique challenges—and enormous opportunity.

This session focuses on how early-stage founders can move from idea to traction by understanding how education markets actually buy, and how to turn early wins into sustainable growth. Hear from experienced founders and industry experts who have successfully navigated the edtech landscape and lived to tell the tale.

The panel will discuss:

• Key differences across K–12, higher ed, and consumer learning
• How to get your product in front of educators, decision-makers, and influencers
• What to expect from the sales cycle
• The importance of proving outcomes.
• Opportunities in adult learning, professional development, corporate upskilling, and lifelong learning

Whether you’re at the idea stage or preparing to scale, you’ll walk away with practical insights, realistic expectations, and strategies to build credibility and adoption in one of the most rewarding (and complex) markets.

Panelists include

• Justin Wolske (Moderator) | Chief Product Officer, Yellowbrick
• Pamela Judge| EdTech Demand Generation and RevOps leader
• John Moore | Global Edtech Executive & Experienced Founder
• Shannon Schrecengost | Principal Consultant, Serendipity Lane
• Scott Wallace K-12 EdTech Sales Leader

Agenda
5:00-5:15p: Networking
5:15 - 6:15p: Panel & Q&A
6:15-6:45p: Founder Pitches (3 startups pitch their sales strategies and get live feedback)
6:45-7:00pp: Event Wrap & Next Steps

Cost: FREE (snacks and light refreshments provided)