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Websites as Storytelling Tools: A Case Study

Join the Multnomah County Library, Drupal Association, and PDXTech4Good for our first event of the year!

An organization's website is one of its most important storytelling tools. Join us at the Multnomah County Library's central branch to hear from the team who brought the Library's award-winning website to life. How did they develop the site to tell the brand story of the Multnomah County Library? What challenges did they face? How can nonprofits and other civic organizations apply these learnings to their own work?


Jeremy Graybill, Marketing + Online Engagement Director, Multnomah County Library
Jeremy Graybill is the Marketing + Online Engagement Director for Multnomah County Library.  Throughout his 15 year career in creative services, Jeremy has lead award-winning marketing campaigns, directed the development and deployment of an award-winning next-gen website, implemented new services on social and mobile platforms, and emphasized user-centered design in all things. Throughout his work with both mission-driven and for-profit organizations, he has led extensive branding and identity campaigns, led strategic communication efforts from idea to execution, and brought an emphasis on audience segmentation, analysis and measurement to the table. Jeremy has overseen broad and effective social media campaigns - successfully building and engaging new audiences and incorporating these strategies into traditional and existing outreach tools.

Matthew Timberlake, IT Portfolio Manager, Multnomah County Library
Matthew Timberlake is the IT Portfolio Manager for Multnomah County Library, one of the nation's busiest, where he works to deliver transformative technology to all libraries. He is a founding member of the Digital Inclusion Network and is passionate about digital equity and issues of access, privacy, net neutrality and social justice. Multnomah County Library is the largest single provider of free broadband access, training and equipment in Multnomah County, hosting almost 2 million free public access sessions each year.

Josh Mitchell, Chief Technology Officer, Drupal
Josh Mitchell is the Chief Technology Office for the Drupal Association and former Enterprise Application Services Manager for Multnomah County. As the technology leader for the Drupal Association, his mission is to build and maintain the strategic roadmap sites and tools that support the Drupal community. is the home of a diverse and vibrant open source community that builds the content management framework used by organizations such as The White House, NBC Universal, The Weather Channel, the Australian government, and many more high impact sites around the world.

This meetup is part of a global series on Digital Storytelling, sponsored by TechSoup. 


Event: Use the #pdxt4g hashtag, and/or mention @PDXTech4Good 
Presenters: @jeremygraybill
Venue host: @MultCoLib
Sponsors:  @NetSquared and @NTENorg


Networking and refreshments: 6-6:20p.m. 
Presentation and Q&A: 6:30-7:40p.m. 
**The building closes at 8 p.m., so we'll wrap up a little early this month!**


We want everyone to be able to participate in the PDXTech4Good community and events. Please don't hesitate to contact us and let us know what we can do to accommodate your needs.


Nonprofit staffers will find a friendly, welcoming atmosphere for those not experienced with technology, and many chances to ask questions of tech-experienced nonprofits and experts.

Techies will find opportunities to hear the real-world stories of nonprofit clients, and put their own expertise to social good — as well as the potential for lasting relationships (be they paid or volunteer) with leading organizations in our community.

Activists and community organizers will see and be given the chance to present on successful uses of technology for social change. We'll explore how technology can help support activism and where activism can push it forward.

Join or login to comment.

  • Douglas

    Thanks, Sara !

    April 11

  • Joel Preston S.

    The presenters were awesome. I had no idea what was really behind the redesign of the Multnomah County Library website. It was a great presentation about the complexity of site building, particularly for sites that have to be highly adaptable, and responsive to lot of different kinds of visitors. I have a much better appreciation for the site, and for the people who made it happen.

    2 · April 9

  • Pierre

    Great approach to searching and UX design

    1 · April 8

  • Sara R.

    Thanks everyone! Here are some additional resources on digital storytelling from TechSoup, sponsor of the global "Storymakers" movement:

    4 · April 8

  • Nick L.

    Great presentation! I really enjoyed getting insight into the website reformation and work behind it. Utilizing open source code like this certainly should serve as a guiding model for public technology projects like this. I wish that I would've been able to stay longer and meet more of you! Next time...

    3 · April 7

  • Nedra

    Informative and educational!

    2 · April 6

Our Sponsors

  • NTEN

    The Nonprofit Technology Network's 501 Tech Club is a financial sponsor.

  • NetSquared

    TechSoup's NetSquared is a financial sponsor and champion.

  • TechSoup

    Meetup sponsor and donated technology for nonprofits.

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