EP 04 Marketing: What Successful Brands do to Win Digital Customers

Customers today expect the brands they deal with to deliver outstanding and seamless digital experiences. COVID is accelerating digital transformations faster than ever, and if your brand isn’t delivering an excellent digital experience, then you’re not meeting your customer’s needs. You might be surviving, but definitely struggling to stay relevant in the digital age.

Once-loved brands are becoming increasingly irrelevant and ultimately disappearing. Many of today’s most loved brands are fairly young, like Amazon, Uber, Google, and Instagram. But some of today’s legacy brands have thrived through the changing times, such as Nike, Disney, Whole Foods, and UPS.

So, old or new, what does it take to be loved? Our research reveals that three primary factors are common across “loved brands.” In this session we will explore those qualities, explain what they are, and provide a framework for how you can leverage them to pilot your company to digital success.

Takeaways:

• Discover how your brand can remain relevant in today’s fast-paced, post-pandemic era
• Pinpoint the three characteristics that all successful digitally-driven companies have in common
• Visualize a comprehensive framework that you can use to help your company pivot its way to digital success
• Determine why legacy brands are failing and how you can avoid their mistakes
• Learn why customers love the experiences that leading digital brands provide

SPEAKER'S BIO:
Howard is CEO and Founder of FROM and the Wall Street Journal best-selling author of Winning Digital Customers: The Antidote to Irrelevance.

At FROM, Howard helps companies grow revenue across digital channels by supporting the customer journey resonating with today’s hyper-connected audience. FROM’s work includes the creation of many award-winning web and mobile products for shopping, banking, travel and entertainment. Its clients include Morgan Stanley, Avis-Budget, A&E Entertainment, Universal Studios, NBC News, Houghton Mifflin Publishing and Mattel.

Prior to founding the company, Howard spent eighteen years with Capgemini as their Vice President for Media & Entertainment. At Capgemini, Howard led the firm’s digital media capabilities for North America, driving major e-business transformation projects for clients including General Electric, General Motors, NBC-Universal, Office Depot, Turner Broadcasting, Sprint PCS, Sears, Allstate, Merrill Lynch and Cisco.

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Philadelphia Small Business Association is a group of entrepreneurs that meet a couple times a month to network, exchange ideas, and grow our businesses through referrals, networking and education.

Average attendance = 100 people.

EVENT PROGRAM:
7:00 PM - 7:45 PM Webinar
7:45 PM - 8:00 PM Q&A

ADMISSION:
Space is limited, make sure to secure your spot before we run out! RSVPing without payment will not guarantee you on the list.

• Free: 1 - 25 people
• $10: 26 - 100 people

CLICK HERE TO SUBMIT PAYMENT!!!
https://www.eventbrite.com/e/ep-04-marketing-what-successful-brands-do-to-win-digital-customers-tickets-142320958819?aff=PASBA