Name: From Carts & Couture in Product Management
Start: 2025-07-10T17:30:00+02:00
End: 2025-07-10T20:30:00+02:00
Location: Breuninger Office in Düsseldorf

Hi there People+Tech community,

Come join us for an insightful evening of exploring the world of innovation and scaling up your products! Our speakers will share their perspectives on how is the product revolution going at Breuninger & METRO and how to tap into the power of innovation. We'll start the evening off with some delicious nibbles, giving us a chance to get to know each other and to mingle with great minds.

Join us for a talk, a workshop, some fingerfood, drinks and fun networking!

Here is exactly what's on the menu:

* 17:30 - First things first, grab some some food and a cold drink!
* 17:55 - Intro by Breuninger
* 18:00 - **''Data-Driven Decision Making in Product Management''** by **Rehan Saleem**, Breuninger
* 18:30 - "**How to use AI wisely in modern Product Management**" by **Dr. Tobias Schröder**, METRO.digital
* 19:00 - "**5 Ways to Break Your OKRs (and What to Do Instead)**" by **Christina Lange**, METRO AG
* 19:30 - Networking

Info about the speakers and their talks:

**1\. ''Data\-Driven Decision Making in Product Management''**
In our fast-paced digital world, product managers need to make smart decisions to drive growth and enhance user experiences. But how do we ensure that our decisions are rooted in facts rather than assumptions? In this talk, we'll show how important data is, in shaping product strategy, prioritizing features, and optimising user experience – with real examples that made a difference. But relying on data isn't always easy. Issues like data silos, misinterpretation, information overload, and lacking skills or permissions to access relevant data can be real stumbling blocks. We'll discuss best practices to overcome these hurdles, foster a data-focused culture, and effectively share insights within the team. Whether you're a product manager, developer, or designer, you'll gain practical tips to harness the power of data in your daily work.

**Rehan** is 'Head of Product - SUCHEN' at Breuninger, responsible for Onsite search, Customer Acquisition, Retail media and Inspirational user journey in Web and Mobile. He has before worked as product manager and has 9+ years of experience in product discovery and delivery in B2B2C organizations (Metro, CEWE). After finishing multiple projects in the international e-commerce context, he moved to 'Head of Product' role in 2023. As a leader, his passion is to build a true product organization and grow the PMs so that they are inspired to build products which customers love. He loves to golf, cook and spend time with his family of 4.

**2\. ''How to use AI wisely in modern Product Management''**
Join us for an engaging session on how Artificial Intelligence is transforming the role of Product Managers and cross-functional teams. From data-driven discovery and smart prioritization to user behavior prediction and even next-gen personalization — AI is no longer a buzzword, it’s a never ending toolbox. Learn how to leverage AI responsibly, avoid pitfalls like bias and “garbage in, garbage out,” and integrate tools like GPT to supercharge your product workflows. Whether you’re curious, skeptical, or already experimenting, this talk will equip you with insights, examples, and practical frameworks to stay ahead in the age of intelligent product management.

**Tobias** is a senior product manager within the area of METROs salesforce and has more than 9 years of experience in full stack development, product discovery, delivery and strategy. After finishing his PhD in dialog-based online argumentation, he started in METRO in the mid of 2018. Since then, he continuously improve METRO's customer wholesale experience. His passion is to bring the customer needs into the Triangle of Business, UX and Tech to create products which customers really need. He loves to cook, run and spend time with his family.

**3\. "5 Ways to Break Your OKRs \(and What to Do Instead\)"**

**Christina** is an expert in agile transformation, OKRs, and digital product management. As a former Head of Agile & Product Coaching at METRO.digital and an independent OKR and product coach, she helps organizations implement strategic goals and embed agile practices sustainably. With a background in rhetoric, sociology, and Scandinavian studies, Christina brings cross-industry experience from retail, gaming, banking, and tech. She is the author of *“OKR in der Praxis”* and a regular speaker known for her pragmatic, action-oriented approach. In her free time, Christina enjoys exploring new countries and cooking creative five-ingredient meals.

Like what you read? Come and meet us at Breuningers Office in the Kronprinzenstraße 84, third floor.

We cannot offer any parking spaces, therefore please use any public parking space nearby, like CONTIPARK Parkhaus Düsseldorf Arcaden or use the tram station Kronprinzenstraße in Düsseldorf.

We look forward to seeing you there to explore the fascinating intersection of food and tech!

METRO.digital

Mara Sharma

Dr. Tobias Schröder

Rehan Saleem

Thao My Nguyen

People + Tech Düsseldorf

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