How To Track What's Really Driving Your eCommerce Sales From Marketing

If you’ve ever wondered why Meta reports 120 sales, Google shows 80, and GA4 says 60… this session is for you.

Attribution has become one of the biggest challenges in performance marketing, especially for eCommerce brands trying to understand what’s really driving results. In this interactive session, we’ll break down how to finally make sense of your data and track performance the right way.

You’ll learn how to:
✅ Understand why different platforms (Meta, Google, TikTok, GA4) never align
✅ Choose the right attribution model for your business goals
✅ Set up GA4 to actually reflect your real conversions
✅ Read your reports to know what’s truly profitable
✅ Use attribution insights to scale your ads with confidence

No jargon. No dashboards full of chaos. Just clear, practical ways to make your data work for you — so you stop guessing, and start scaling smarter.

🧭 Who This Is For:

eCommerce founders & brand owners running ads but confused by results

Freelancers & marketers who want to master attribution

Startup teams preparing to scale their paid media

🕒 Agenda:

1. Intro: Why attribution is broken in 2025

2. Understanding platform differences (Meta vs. Google vs. GA4)

3. How to make GA4 your source of truth

4. Common attribution mistakes & how to fix them

5. Q&A + Live mini audits (bring your own example!)

📍 Format:

Online event (Zoom / Google Meet)
Duration: 1:30 hours + 30 minutes open discussion

🤝 Bonus:

Attendees will receive a free “Attribution Audit Checklist” to help fix their tracking setup and measure results more accurately.