Perfumedaze - perfume walks and talks in London

If you’re a perfume lover, then we know you’re going to love a historical Perfume Walk through London’s vibrant, heritage-rich Mayfair…

Perfume Walks are going to be sauntering through the world of scent, taking in the sights and smells of London’s historic and modern fragrance houses.

The perfume walk is an invite to have a glimpse of London history through perfumes, their creators and people who wore them. The tour takes about three hours during which we will visit heritage perfume shops and find out the exciting history of old brands like Floris, Atkinson’s, Penhaligon’s, Grossmith, and Santa Maria Novella, as well as the new players like Ormonde Jayne, Roja Dove , and Jovoy Mayfair who are creating history of English perfumery in front of our eyes.

Floris offers an opportunity for a real time travel. The shop has been occupying the same premises for almost 300 years and is still run by the same family. Among his clients there are royals, famous people, actors and even literary characters. The visit to Floris also gives a chance to discuss what a unisex fragrance mean.

Atkinsons, meanwhile, is a real phoenix of the perfume industry connected to the king of English fashion Beau Brummell as well as Queen Victoria. We will also be walking on the street once famous for Turkish baths where William Penhaligon created his first fragrance.

Our partners prepared treats and gifts for all our guests. EVERY GUEST RECEIVES A GOODY BAG.

Please check the weather forecast for London and dress accordingly on the day of the walk.

✔️ Refunds: up to 7 days before the Walk.

Hugh Parsons Perfume Walk: A Scented Journey Through London’s Iconic Sites to celebrate National Fragrance Week.

Join us for an exclusive Hugh Parsons Perfume Walk, exploring London's most iconic locations through scent. This guided tour pairs stunning fragrances with the history and atmosphere of each destination, including King’s Road, Whitehall, Trafalgar Square, Piccadilly Circus, Savile Row, Regent Street, Bond Street, and Oxford Street.

The experience culminates at Fortnum & Mason, where guests can meet a Hugh Parsons brand representative, discover more about the collection, and purchase their favourite fragrance. A must-attend for fragrance lovers and London explorers alike!

All attendees will receive a luxury goody bag, specially prepared by the brand at the end of the tour.

*Please note that travel costs from Sloane Square to central London are not included in the ticket price. Attendees will be responsible for their own transportation between locations.

Please check the weather forecast for London and dress accordingly on the day of the walk.

✔️ No refunds. Tickets can be exchanged for future tours if a cancellation request has been received at least 1 week before the tour.

A time trip through history of English perfume houses and their famous clients, from heritage colognes to modern niche perfumery.**

If you’re a perfume lover, then we know you’re going to love a historical Perfume Walk through London’s vibrant, heritage-rich Mayfair…

Perfume Walks are going to be sauntering through the world of scent, taking in the sights and smells of London’s historic and modern fragrance houses.

The perfume walk is an invite to have a glimpse of London history through perfumes, their creators and people who wore them. The tour takes about three hours during which we will visit heritage perfume shops and find out the exciting history of old brands like Floris, Atkinson’s, Penhaligon’s, Grossmith, and Santa Maria Novella, as well as the new players like Ormonde Jayne and Roja Dove who are creating history of English perfumery in front of our eyes.

Floris offers an opportunity for a real time travel. The shop has been occupying the same premises for 293 years and is still run by the same family. Among his clients there are royals, famous people, actors and even literary characters. The visit to Floris also gives a chance to discuss what a unisex fragrance mean.

Atkinsons, meanwhile, is a real phoenix of the perfume industry connected to the king of English fashion Beau Brummell as well as Queen Victoria. We will also be walking on the street once famous for Turkish baths where William Penhaligon created his first fragrance. And the tour will finish in the mecca of modern perfumery, Jovoy Mayfair, where we will discover latest trends in perfumery, secrets of main perfume ingredients and discuss pros and cons of naturals and synthetics.’

Our partners prepared treats and gifts for all our guests. EVERY GUEST RECEIVES A GOODY BAG.

Please check the weather forecast for London and dress accordingly on the day of the walk.

Tickets are refundable up to 7 days before the event

We are delighted to invite you to the last Perfume Walk of 2025! ⛄️

A time trip through history of English perfume houses and their famous clients, from heritage colognes to modern niche perfumery.**

If you’re a perfume lover, then we know you’re going to love a historical Perfume Walk through London’s vibrant, heritage-rich Mayfair…

Perfume Walks are going to be sauntering through the world of scent, taking in the sights and smells of London’s historic and modern fragrance houses.

The perfume walk is an invite to have a glimpse of London history through perfumes, their creators and people who wore them. The tour takes about three hours during which we will visit heritage perfume shops and find out the exciting history of old brands like Floris, Atkinson’s, Penhaligon’s, Grossmith, and Santa Maria Novella, as well as the new players like Ormonde Jayne and Roja Dove who are creating history of English perfumery in front of our eyes.

Floris offers an opportunity for a real time travel. The shop has been occupying the same premises for 293 years and is still run by the same family. Among his clients there are royals, famous people, actors and even literary characters. The visit to Floris also gives a chance to discuss what a unisex fragrance mean.

Atkinsons, meanwhile, is a real phoenix of the perfume industry connected to the king of English fashion Beau Brummell as well as Queen Victoria and Sarah Bernard. We will also be walking on the street once famous for Turkish baths where William Penhaligon created his first fragrance. And the tour will finish in the mecca of modern perfumery, Jovoy Mayfair, where we will discover latest trends in perfumery, secrets of main perfume ingredients and discuss pros and cons of naturals and synthetics.’

Our partners prepared treats and gifts for all our guests. EVERY GUEST RECEIVES A GOODY BAG.

Please check the weather forecast for London and dress accordingly on the day of the walk.

Tickets are refundable up to 7 days before the event