Perfume Walk in Mayfair

If you’re a perfume lover, then we know you’re going to love a historical Perfume Walk through London’s vibrant, heritage-rich Mayfair…

Perfume Walks are going to be sauntering through the world of scent, taking in the sights and smells of London’s historic and modern fragrance houses.

The perfume walk is an invite to have a glimpse of London history through perfumes, their creators and people who wore them. The tour takes about three hours during which we will visit heritage perfume shops and find out the exciting history of old brands like Floris, Atkinson’s, Penhaligon’s, Grossmith, and Santa Maria Novella, as well as the new players like Ormonde Jayne, Roja Dove , and Jovoy Mayfair who are creating history of English perfumery in front of our eyes.

Floris offers an opportunity for a real time travel. The shop has been occupying the same premises for almost 300 years and is still run by the same family. Among his clients there are royals, famous people, actors and even literary characters. The visit to Floris also gives a chance to discuss what a unisex fragrance mean.

Atkinsons, meanwhile, is a real phoenix of the perfume industry connected to the king of English fashion Beau Brummell as well as Queen Victoria. We will also be walking on the street once famous for Turkish baths where William Penhaligon created his first fragrance.

Our partners prepared treats and gifts for all our guests. EVERY GUEST RECEIVES A GOODY BAG.

Please check the weather forecast for London and dress accordingly on the day of the walk.

✔️ Refunds: up to 7 days before the Walk.