What we’re about
We all know how important these days to create the right impression with the limited information available online. Video is a powerful communication tool to build trust and engagement in online world. Engaging video content helps to build an audience who feel they know and trust you, even without meeting you. It helps to attract ideal clients and provide a warm introduction to a more direct connection.
Yet many business owners who understand the importance of online personal branding find it difficult to develop and publish their video content. It’s particularly true of over 40s, who are more used to direct communication and can struggle with the lack of immediate feedback with video. They may find it hard to be authentic in front of the camera and find that ‘talking to themselves’ can drain their energy.
What a lot of people don’t realise is there are many technical and psychological reasons why some of us don’t like our videos. With some guidance and knowledge there are numerous tricks you can learn to instantly improve your appearance in video. Aside from my experience on both sides of the camera, my knowledge and qualifications in psychology provide me with tremendous insights into people’s behaviour in front of the camera, and what is most effective when helping people overcome their personal insecurities.
