Role of CX in Composable DXP world

We are hosting a virtual meetup. Everyone stays home, stay safe and join us online.

Agenda:
Role of CX in the Composable DXP world

The potential of a holistic customer experience is yet to be discovered, as integrated systems and communication play extremely important in orchestrating seamless experiences through Composable Digital Experience Platforms (DXPs). The synchronized flow of real-time data across diverse backend systems allows brands to gather and leverage detailed customer insights as the customer is experiencing the touchpoint and guide them to converting into a successful engaged customer. Unfortunately, it’s not as simple as it seems - the complexities of backend systems, integrations, and third parties involved limit the brand from offering holistic customer experiences. The interactive session will cover conversations on the importance of CX in DXP, identifying roadblocks, tips on bridging gaps and so much more.

Credits
Photo curated by Balaji Kandasamy
Photo by Amanda Jones on Unsplash