Name: Abstracting personalization – CPA Australia
Start: 2023-12-20T17:00:00-05:00
End: 2023-12-20T18:00:00-05:00

**Details**
We are hosting a virtual meetup. Everyone stay home, stay safe, and join us online.

**Agenda:**
**Abstracting personalization – CPA Australia**

Last year, Vincent presented a session on CPA Australia's Composable DXP with Personalization setup, and what the organization has done during the initial test and learn approach. This time, he would like to cover how CPA Australia is looking to abstract out the implementation of Personalization across multiple platforms, and deliberately not discussing anything to do with Sitecore XM.

This includes:

* Enrich user tracking data
* Challenges, and how we overcome when dealing with SaaS platforms
* The Op-Ex challenge
* Implementing personalization recommendations across all platforms

**Credits**
Photo curated by Balaji Kandasamy
Photo by [Scott Webb](https://unsplash.com/@scottwebb?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) on [Unsplash](https://unsplash.com/photos/white-and-black-striped-textile-mV9-1XjnM4Y?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash)

Balaji Kandasamy

Madhu Anbalagan

Pittsburgh Sitecore User Group

.NET Foundation

Technology

.NET

Web Development

ASP.NET

Digital Marketing

Content Management

CMS (Content Management Systems)

Sitecore

Web Content Management

Vincent has been working with Sitecore since 6.5. He is very passionate about DevSecOps lifecycle, speed, performances, software engineering processes. He is also a massive NBA basketball fan and a sneaker head.

Abstracting personalization – CPA Australia

Pittsburgh Sitecore User Group

Details

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