The Sitecore AI Personalization Features Nobody's Talking About (Yet)

Sitecore is quietly shipping a new generation of AI personalization capabilities — component-based personalization, affinities, and Conditions in Sitecore AI — and almost nobody in the community is talking about it yet. What used to require multiple products and custom integration work is increasingly landing in one place, to the point where Sitecore AI is starting to feel a lot more like XP SaaS than Sitecore may have intended. This session pulls these features out of the shadows and shows what's actually shipping, why it matters, and why you should be paying attention now.