Choosing the right channel - understanding the digital habits of today's doctors

For a rep, ensuring that compelling content about the drug you represent reached the right HCPs used to be as simple as placing that leave piece in the palm of their hands. With the drive to digital, how should we enable and empower field teams to get the right content to the right customers at the right time and via the right channels?

Join us on 21st June as we explore the ways in which valuable, trusted content can be placed in the inboxes and browsers - rather than palms - of HCPs, with validation from Across Health data as to the contemporary channel habits of today's doctors.

12.30pm
Welcome to the Pharma MCM Meetup
Christine MacKay, Award-Winning Founder of Animation Studios [Salamandra.uk](https://www.salamandra.uk/)

12.35pm
Chair introductions
James Harper, Founder of twentyeightb

12.40pm
From reprint to ePrint - the value of digital ePrints in disseminating valuable scientific content.
Jan van den Burg, CEO at Tangent90
Michael Brandreth, Group Vice President at WebMD/ Medscape

1.10pm
Evolving HCP channel preferences - what has changed and what is to come?
Ben Harbour, Senior Consultant at Across Health

1.30pm
Discussion panel & Q+A

1.45pm
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