Up the Impact of Your Digital Products: Lessons from Global Pharma Professionals

Pharma is often viewed as behind the curve when it comes to digital adoption and maturity. Graphite's recent research revealed that only 4% of digital product launches in pharma regularly succeed.

The Contradiction Conundrum report confirmed their suspicions that the reasons for this are complex. A tendency to work product-first; difficulties with measurement and planning; a lack of internal support for digital innovators; and low prevalence of user research when it comes to digital tools and services are just a few of the factors that limit success.

Join us on 6 September to discover 10 things the team at Graphite learned from speaking to 450 global pharma professionals about how they are currently approaching their digital products, services and strategies, and the big opportunities that were highlighted for leaders and managers who want to embrace change and stand out from the crowd.

12.30pm
Welcome to the Pharma MCM Meetup
James Harper, Founder of twentyeightb

12.35pm
Chair introductions
Christine MacKay, Award-Winning Founder of Animation Studios [Salamandra.uk](https://www.salamandra.uk/)

12.40pm
Improving the impact of your digital products: 10 things we learned from
speaking to 450 global pharma professionals

Jon Hume - Commercial Director at Graphite
Thomas Michalak - Creative Director at Graphite
Kerry O'Connor - Marketing Lead at Graphite

1.15pm
Discussion panel & Q+A

1.30pm
Close