Multichannel engagement - for better or for worse?

How many channels is too many?

With so many different ways of engaging with customers, there is a serious danger of losing sight of two key factors. 1) Everyone has different preferences around how they like to be communicated with and 2) Technology should enable - rather than replace - established customer experience best practices.

Join us on 23rd November as we explore whether the multichannel mix is enabling greater customer experience, or in fact detracting from the core relationship-building skills of the best reps, KAMs and MSLs.

16:00
Welcome to the Pharma MCM Meetup
Christine MacKay, Award-Winning Founder of Animation Studios [Salamandra.uk](https://www.salamandra.uk/)

16:05
Chair introductions
James Harper, Founder of twentyeightb

16:10
Is multichannel a barrier to better customer engagement?
Chis Wade, AVP Strategic Solutions at Exeevo

16.35
Engaging your field teams with digital channels and content - key learnings from Industry Leaders and user experience
Mehrnaz Campbell, Founder at Cheemia

17:00
Discussion panel & Q+A

17:15
Close