Preparing for the Future of Search: A Comprehensive Guide to (SEO + AEO+ GEO)

📌 Event Title:
Preparing for the Future of Search: A Comprehensive Guide to SEO + AEO + GEO

📅 Series:
Part of the Monthly Marketing with Dave webinar series, presented by Philly Tech Entrepreneurs (PTE), featuring Dave Schneider, organizer of PTE and CEO of Shortlist.io.

📝 Description:
In this 30-minute webinar, we’ll show you how the evolution of AI-powered search is fundamentally changing digital visibility. Learn to integrate traditional SEO with next-gen strategies—Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)—to ensure your content gets seen and cited in the AI-driven search landscape.

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In this session, we'll cover:

1. The New Search Reality

• Adapting content strategy is essential to maintain visibility and influence in this shifted dynamic.

2. SEO vs. AEO vs. GEO—A Strategic Breakdown

• SEO focuses on ranking with keywords, technical optimization, and backlinks.
• AEO aims for direct answers in AI-overviews, voice assistants, and featured snippets
• GEO ensures content is cited within AI-generated responses across chatbots and generative models

3. Tactical Integration: Build Your Hybrid Strategy

• Conduct multi-intent keyword and question research for each optimization layer.
• Optimize site performance and structure (SEO: speed, schema; AEO: FAQ/HowTo markup; GEO: llms.txt, structured summaries)
• Ensure your brand and content are authoritative, trustworthy, and correctly cited.

4. Monitoring & Adapting on the Fly

• Use visibility tools to track featured answers (AEO) and citations in AI responses (GEO).
• Set benchmarks to measure AI presence and refine content based on performance metrics.

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🎯 Who Should Attend:
Marketing strategists, SEO managers, content leads, and business owners ready to fortify their digital presence in an AI-first era.

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Why Attend:
Traditional SEO is no longer enough. By combining SEO, AEO, and GEO, you build a future-proof visibility strategy—earning traffic and credibility in AI-generated answers.