Name: Bootstrappers Breakfast with David Dylan Thomas of "Design for Cognitive Bias"
Start: 2020-10-13T08:30:00-04:00
End: 2020-10-13T10:00:00-04:00

Design for Cognitive Bias

Users' minds take shortcuts to get through the day. Usually, they're harmless. Even helpful. But what happens when they're not?

Let's find out together. Grab your coffee and join us for Breakfast with David Dylan Thomas, author of the book Design for Cognitive Bias from A Book Apart.
https://abookapart.com/products/design-for-cognitive-bias

In his talk, David will use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions.

He'll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases.

Finally, we will explore our own biases and some methods to prevent our blind spots from hurting our users and customers.

RSVP (no cost online event) to get access to this event live on Zoom. Please be prompt. Only the first 100 attendees will be admitted to the event.

About Bootstrappers Breakfast

Come join entrepreneurs who eat problems for breakfast®. At a Bootstrappers Breakfast® we have serious conversations about growing a business based on internal cash flow and organic profit. We typically meet monthly in various cities, and now host virtual events where we facilitate entrepreneurs helping one another.

About David Dylan Thomas

David Dylan Thomas, author of the book Design for Cognitive Bias from A Book Apart, serves as Content Strategy Advocate at Think Company and is the creator and host of the Cognitive Bias Podcast.

He has developed digital strategies for major clients in entertainment, healthcare, publishing, finance, and retail.

He has presented at TEDNYC, SXSW Interactive, Confab, LavaCon, UX Copenhagen, Artifact, IA Conference, Design and Content Conference, and the Wharton Web Conference on topics at the intersection of bias, design, and social justice.

Get to know David at www.daviddylanthomas.com

About Trajectify

Entrepreneurs often approach the edge of a chasm. For the growing company, the next step makes all the difference. Help is on the way! It’s a unique blend of leadership and business growth coaching that leverages our operational “been there, done that” experience.

Mike Krupit

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Bootstrappers Breakfast

Bootstrappers Breakfast with David Dylan Thomas of "Design for Cognitive Bias"

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Philly Bootstrappers Breakfast

Bootstrappers Breakfast with David Dylan Thomas of "Design for Cognitive Bias"

Philly Bootstrappers Breakfast

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