Philly New Technology Meetup #22 - February 2016 - Content is King

Third Wednesday of the month, as always!

5:45 Networking and food
6:15 Welcome and sponsors
6:25 Demo: Emeka Oguh
6:40 Demo: Bill Sebald
6:55 Spotlight
7:00 Guest speaker: Anthony Bucci, RevZilla
7:30 Community discussion followed by Networking
7:45 Happy Hour

Sponsored by Duane Morris (http://www.duanemorris.com/attorneys/richardlcohen.html), EisnerAmper (http://www.eisneramper.com/), Kopelman Foundation, TriNet (https://www.linkedin.com/in/mikenolen1trinet), Chariot Solutions (http://chariotsolutions.com/).

Demo - Emeka Oguh, AppTempo

With over 1.5 million apps available in each of the major app stores, getting your app discovered is a major issue. Despite over 60% of downloads in the App Store coming from the search function, many companies are underinvested in optimizing their mobile apps for search traffic. Learn how you can improve your app store search rankings to get discovered by more users.

Emeka Oguh is a mobile app publisher who has launched over 500 apps across iOS, Google Play and Amazon. Emeka most recently founded and led AppTempo, an app publishing and app store optimization company that was acquired in 2015. Prior to founding Apptempo, Emeka was Director of Product at Dataminr, a venture backed social media analytics startup in NYC. Prior to Dataminr, Emeka worked on Wall Street as a Research Analyst.

Demo - Bill Sebald, Greenlane SEO

Google’s is ranking more than just keywords. There have been big movements behind the scenes at Google, updating their ranking algorithm with semantic search, machine learning, and more filters than ever before. The SEO basics may not be enough today. Learn where Google is headed and how you can optimize your website to be more favored.

Greenlane Search Marketing, LLC is a boutique inbound marketing agency with clients like Men’s Wearhouse, Vitamin Shoppe, the American Medical Association, and RICOH. Greenlane offers years over a decade of experience in SEO, PPC, Anaytics, Content Strategy, and Conversion Rate Optimization. Bill Sebald has been practicing SEO since 1997. He currently owns Greenlane Search Marketing and writes for various online publications including MOZ and Search Engine Journal. He is a recognizable figure in the SEO space. Additionally, he started the SEO channel at GSI Commerce (later becoming eBay Enterprises), and has worked with clients from Toys R Us, Petsmart, Lincoln Financial and more.

Guest Speaker

Anthony Bucci (https://www.linkedin.com/in/anthonybucci), Founder & CEO, RevZilla (http://www.revzilla.com/)

Anthony is a technology developer turned entrepreneur. In 2007 Anthony left his position of Director of Business Development at WebLinc, LLC to co-found and launch RevZilla.com, a best-of-breed online eCommerce destination for motorcycle apparel, accessories and parts. While wearing a RevZilla Founder hat, Anthony also spearheads Marketing, eCommerce, Content and has managed to be watched over 30 Million times on Revzilla's Youtube Channel, RevZillaTV. He doesn't really sleep. Anthony's career, previous to founding RevZilla.com, focused on retail and consumer brands' online stores / technologies, user experiences and multi-channel marketing strategies.

Community Announcements

Hiring? Looking for a job? Promoting an event? Need to ask for help? Share your 30-second (not sales-oriented) announcement at our community meetup.

At least two companies present each month after our guest speaker. Apply here (https://phillynewtech.seamlessdocs.com/f/ApplyToDemo) to demo at Philly New Tech Meetup.

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