Building a Career in Web Analytics

Whether you're considering a job working in web analytics or are looking to advance your career, join us for a panel discussion featuring industry leaders covering a range of web analytics positions.

Hear the unique stories of our panelists who have taken a variety of paths through the field, working as data analysts, digital marketers, and developers in agency, consultancy, and in-house settings.

Refreshments generously provided by Wharton Customer Analytics Initiative (http://wcai.wharton.upenn.edu)

About the panel

Tristan Handy, Fishtown Analytics
Tristan Handy is the Founder and CEO of Fishtown Analytics (http://fishtownanalytics.com/), a Philadelphia-based analytics consultancy serving venture-funded startups. Tristan has worked in data for 18 years and has held executive roles at Squarespace, Argyle Social, and RJMetrics.

Gregory Kaminski, MaassMedia
As a marketing analytics leader, Gregory has spent his career analyzing data and providing insight to drive decision making and strategic growth. He is the Director of Digital Analytics at MaassMedia (http://maassmedia.com/), a full service digital analytics consultancy located in downtown Philadelphia.

Davis Shaver, Philadelphia Media Network (PMN)
Davis Shaver is Interim Director of Analytics at Philadelphia Media Network (http://philly.com), where he laid groundwork to form the company's first dedicated digital analytics team and begin moving towards a modern data stack. In November, Davis will be joining Alley Interactive as a senior software engineer.

Diana Trevisani, Visit Philly
A digital marketer with a focus on data driven decision making, Diana (https://twitter.com/@dtrevisani) is currently the Web Project Manager for Visit Philadelphia where she manages web development and content projects for the web team.

Liz Lockard, moderator
Liz Lockard (http://lizlockard.com) is an analytics and conversion nut who loves helping small businesses get more of the right kind of traffic and turn more of that traffic into subscribers and sales.

This is a beginner-friendly event.