Getting Started with Google Analytics (For Developers)

Maybe you're familiar with Google Analytics a little bit or maybe you've only ever installed the code for someone but not done anything else.

Whether you've installed the code on your site or a company/client's site, this session will help you get a grasp on what's next.

From everything to how to spot install errors to bare-minimum suggested configurations for getting the most out of Google Analytics, we'll cover "Google Analytics: The Quickstart Guide" from the developer's point of view.

Not a developer? If you have Google Analytics installed on your site, you'll probably still benefit from this quickstart introduction to getting started with Google Analytics.

Prerequisites: none

About the speaker

Liz Lockard is analytics nut who loves all things marketing. She helps clients get the most out of Google Analytics so they can stop wasting marketing dollars & time and start optimizing their choices for better returns. She's often brought on to find out "what went wrong" with the data or uncover what's actually working. She's been featured in The New York Times, CIO, Entrepreneur On Fire, MarketingProfs, ThinkTraffic, Social Media Examiner and more. Find her at www.lizlockard.com (http://www.lizlockard.com/).

Refreshments generously provided by Wharton Customer Analytics Initiative (http://wcai.wharton.upenn.edu/)