Marketing with AI: Transparent Analytics Pipelines

Join us for catering and a networking Happy Hour followed by a presentation from Brian M. Green.

This session will show how to graduate from ad‑hoc dashboards to a clear, four‑step AI-assisted flow that keeps results rolling in, while keeping your busy teams sane. First, Gen AI groups customers into fresh, insight‑rich segments. Second, Predictive AI uses easy‑to‑read propensity scores reveal who’s most likely to convert next. Third, a 14‑day "visual forecast" turns those signals into an ROI “weather report” for each channel. Finally, a rules‑based allocator nudges daily budgets and creative toward what is working, always inside brand‑safety and spend‑cap guardrails.