Mastering User Behavior: Heatmaps, Funnels, and A/B Testing

As always join us for a Happy Hour & Catering following by a presentation:

Are You Experienced? is a rapid‑fire tour of behavioral analytics tools, getting the most out of Microsoft Clarity’s heatmaps and session replays, using A/B testing with heatmaps & GA4’s funnels and pathing, so you can see where your site trips up your users, and how to fix it.

We’ll map each problem to the right tool, showing how qualitative visuals, quantitative funnels, and live experiments fit together. You’ll leave knowing exactly which insights each platform surfaces and a clear playbook for turning friction into fortune