GEO Metrics to Analytics: Measuring Inclusion, Selection & AI Marketing ROI

Join us for a networking happy hour with catered food, followed by a presentation by Brian Green.

What will be covered:
AI-driven discovery is reshaping how buyers evaluate and select products and vendors, but most businesses still rely on metrics built for clicks and traffic. This talk examines Generative Engine Optimization (GEO) as a new analytics layer that measures how AI systems interpret, represent, and include your brand in answers. We translate GEO metrics into measurable signals such as visibility, interpretive stability, positioning accuracy, and selection confidence. Attendees will see how these signals shift analytics from traffic to inclusion, where being part of the AI’s answer synthesis determines who enters the decision set. The session ultimately reframes GEO not as a marketing tactic, but as a form of marketplace architecture that shapes how demand is structured, captured, and ROI is measured.

We hope you can make it out! Feel free to bring a friend.