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Bottom-Up Web & Social Media Strategies to Help Nonprofits Maximize Their Reach

Our next Philly Net Tuesday will be on Tuesday, March 6.  We’ll be gathering at 6:00 PM at the Friends Center, 1501 Cherry Street, and we’ll be talking about how to make your social web efforts work better for you. 

  • How can you use the web and social media to have the greatest impact for your nonprofit or social change venture?
  • What tools and strategies should you focus on, given limits of time and resources?
  • What lessons can be learned from other ventures who are trying to do the same?
  • What's it mean to take a bottom-up approach to social media and web strategies.


This highly interactive program will address these questions in general, and give you the opportunity to apply lessons to your own situation.  Led by Rob Kall, we’ll start out with a broad overview of how to tap the power of the web and social media to maximize your reach with various resources, including blogging, Facebook, Google Alerts, Twitter, YouTube, cross-posting to alternative media, search engine optimization (SEO), email, listserves, print, and more.  Then, attendees will have a chance to consider their experience with these resources, and to pose specific questions about their own web and social media strategies, getting advice and feedback from Rob (as well as fellow attendees).  This is not only a chance to find out more about some important social tools are being used in the nonprofit world, but also an opportunity to discover what you might do more effectively in your own situation.


Rob Kall founded and built, ranked by Technorati as one of the top 100 blogs in the world, overall.  He consults on the use of the web and media for non-profits, corporations and authors.

Lite fare will be served.  RSVP’s are appreciated for planning purposes, but not required.

Can’t make it downtown?  Watch the live Internet stream at  And you can participate in the conversation on Twitter, with a hashtag of #phlnet2. 

Thanks to the American Friends Service Committee for sponsoring this event.

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  • A former member
    A former member

    Few can effectively mesh the topics Rob was addressing (and he did). I'd like hear more about positive psychology, visual design, and enrolling folks to action (adopting eCommerce principles to social change as well as design archetypes, framing, and other topics about cognitive biases).

    March 7, 2012

  • Doug B.

    Came away with some really helpful social media tactics. Also gleaned useful new perspectives from the diverse experience of the attendees.

    March 7, 2012

  • Faye A.

    Kudos to Seth Horwitz for another informative discussion. Rob Kall's presentation and observations were particularly helpful. Thank you!

    March 7, 2012

  • A former member
    A former member

    i got lots of ideas. it got started a bit late and ended too late, though.

    March 7, 2012

  • Michael T.

    Although I consider myself to be a bit more advanced than the typical attendee, I felt the event was too basic, and didn't have much more content than the 20 minute session from last month. I was expecting more items to take away and use, and ended up saying, "Know this already" to majority of what was said.

    March 7, 2012

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