How to create a baseline audit that sets you up for success in 2022

Event Description

If you want to make sure your photography business is a success in 2022, your first step has to be a baseline audit. With the audit, you will examine your business on 10 key metrics. This helps you assess the health of your marketing and outreach, as well as your systems and workflows.

Your audit gives you a starting point from which to grow, as you will track these same metrics over the year. You know the saying, ‘what gets measured gets improved?’ Well, your audit and metrics program will help you improve in the areas that are essential for your business growth.

Key Takeaways

• What are the key metrics to measure your success in photography?
• How to create a system to track your metrics throughout the year.
• How you would use your audit results in your marketing and outreach

Skill Level/Who is it for

• Serious Enthusiast - Creating a marketable photo project or some other long-term creative endeavor.
• Going Pro - Planning to launch a side hustle or full-time gig.
• Working Pro - Photography is your primary source of income.