Tracking Beyond the Pageview

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This summer, Adrian Vender gave an insightful presentation at MozCon in Seattle, Washington titled "Tracking Beyond the Pageview."

If there's one thing at the top of most content strategists' minds, it's "Is my content experience resonating with my audience and achieving brand goals?" The trick is finding how to dive into analytics to uncover those key performance indicators. Typical engagement analytics don’t tell the full story of how people interact with your website. Adrian will show you how to use Google Tag Manager to turbocharge your content tracking and reporting.

You'll come away with applicable recommendations and tactics to get meaningful data about how your audience interacts with your content and web properties. Once armed with these data-driven insights, you'll be able to get even the most skeptical client in your corner.

Join us at LaneTerralever, Tuesday September 15th from 6:00pm to 7:30pm. There will be apps and drinks provided. Adrian's talk will run about 30-minutes and provide time for Q&A and time to chat after. See you there!

This meet-up is sponsored by, Togetherly (http://togetherly.co).

About the Speaker:

Adrian Vender is the Director of Analytics at IMI and a general enthusiast of coding and digital marketing. He’s also a life-long drummer and lover of music.