What we’re about
# Connecting Businesses with the Right Partners to Grow
We unite business connectors to empower SMEs — helping them scale locally and connect globally with markets, investors, and disruptive go-to-market strategies.
Through collaborative, colaboratic solutions such as Freedom eE Sales, we enable 15 integrated B2B2C revenue streams. These streams emerge from the unity of each entrepreneur’s supply chain, aligned with circular economy principles, particularly in the wellness lifestyle market and experience economy.
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### About Me
My name is Francesca Maria Giobbi. I am 52 years old and have had the privilege of designing, producing, and selling shoes in 65 countries. Along this journey, I have spoken with over 10,000 entrepreneurs across fashion, beauty, lifestyle, and wellness travel industries. These conversations gave me a deep understanding of the challenges posed by digitalization and globalization — and inspired me to work on solutions that address them.
Recently, I relocated to Helsinki, a city known for:
- Talented programmers
- World-leading circular economy practices
- Innovative wellness products inspired by nature
- Brilliant engineers driving technological progress
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### Our Vision: Phygital Innovation
I founded this group because I believe innovation happens where ideas, business, and technology meet.
Phygital Innovation is a space to:
- Connect entrepreneurs, innovators, and programmers
- Build meaningful collaborations
- Bridge the global and local economies
- Accelerate growth in a sustainable, circular way
By uniting supply chains, technology, and entrepreneurial creativity, we are co-creating the future of the wellness lifestyle economy.