GTM Hackathon — turn signal into revenue
Details
# You built it. Now prove you can sell it.
This GTM Hackathon is a 7-day sprint where you will execute a real B2B Go-To-Market strategy from scratch.
# The Format (15-20th of April)
- Day 1 — ICP & GTM Systems Workshop (in-person)
- Define your ideal customer profile, structure your acquisition funnel, enrich leads, and prepare your outbound strategy.
- Day 2 — Campaign Setup & Launch (remote)
- Build your Clay workflows, prepare email and LinkedIn sequences, set up tracking, and launch your outreach campaigns.
- Day 2–7 — GTM Sprint
- Execute independently, iterate messaging, qualify leads, generate replies, and push for booked calls and customer conversions.
- Day 7 — Final & Results (remote)
- Top 3 teams present their GTM strategy, funnel performance, learnings, and conversion results.
# What We Will Track
- Preparation — Lead discovery & qualification
- Outreach — Open & Click Through rates
- Interest — Calls booked & demo performed
- Conversion — Activation, LOIs & revenue
> All scores are adjusted by an cutomer-type difficulty multiplier so Entreprise and SMBs targeting projects compete fairly.
# Awards & Prizes
🏆 GTM Champion — highest overall execution score across the funnel
🏆 Best Outbound System — strongest campaign structure and execution
🏆 Best Conversion Engine — highest lead-to-customer conversion efficiency
# Who This Is For
B2B startup founders with initial traction and validated market interest.
- You have a product (MVP or beyond) but no GTM motion yet
- No existing outreach system, limited market presence
- Solo founders welcome.
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Organised by Pitchless Community and Evolize