🚀 AF Chat: A/B Testing Part III: The Right Way to Optimize for Seasonality

REGISTER HERE:
https://bit.ly/2X4yUze

Join us Tuesday as we sit down with Ian from The BBC for the next chat in our A/B Testing series. Our previous chats with Storemaven and Moburst looked at why A/B Testing is necessary and how anyone can get started. This time, with the upcoming holiday season we'll dive into what type of uplift and insights testing for seasonality can bring, including types of tests you can try and why perfecting the timing can make or break your strategy.

Hosted by:
Ariel Michaeli, Co-founder & CEO @ Appfigures

With Special Guest:
Ian Irving, Senior Data Analyst ASO/SEO @ The BBC

After working in SEO for over a decade, Ian shifted into ASO around two years ago. Working for the BBC’s Children’s & Education Department, he now oversees ASO for the largest under 5’s Apps portfolio in the UK, reaching around 20% of 0-5’s every week. He also consults internally on the BBC’s other “big four” App products iPlayer, Sounds, News and Sport.