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**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

RSVP here: https://luma.com/a2q798eh Akron, we're pulling up! Black Tech Week is bringing the BTW energy to the 330 for a meetup that's equal parts networking and good vibes. Come hang out with some of the sharpest tech minds in Northeast Ohio, swap ideas, trade stories, and maybe even find your next collaborator, co-founder, or just a new favorite person to geek out with. ​ Whether you're deep in the weeds of a startup, climbing the corporate tech ladder, studying your way into the industry, or just curious about where you fit in all of this, there's a seat at the table with your name on it. Bring your business cards, bring your elevator pitch, or just bring yourself. We promise the conversation will be worth the trip. ​Doors open at 5:30 PM, so come early, stay late, and don't be shy about talking to strangers. The best connections tend to happen when you least expect them, and Akron's tech scene has way more going on than people give it credit for. Come see for yourself. RSVP here: https://luma.com/a2q798eh

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

Greetings writers! Come down and join your fellow wordsmiths for one hour of uninterrupted writing time in the upper level of the Market District Supermarket in Upper Arlington. The main entrance of the shopping center opens onto stairs/elevator leading up to the 2nd floor cafe section where we will have a table displaying a sign with the Shut Up & Write logo. Writing is largely a solitary craft. Practicing with others in a community setting may be the thing you need to fire your own routine. We’ll meet on Wednesday evenings, starting the clock at 6:30, following a brief period of introductions. This is solid writing time and all inclusive. Any project is acceptable, be it fiction, non -fiction, work or homework assignment. All is welcome and will remain private to you. The market boasts a Starbucks, a full service bar and various affordable food options. Parking is plentiful, free Wifi is provided as well as outlets for charging your devices, though they are somewhat limited, so plan accordingly. Show up as early as you like, or stay late. This group tends to socialize some, both before and after the alloted time, but this is not mandatory to you. Feel free to come and go as you please and late arrivals are welcome. The cafe may be noisy on occasion so headphones/ earbuds are reccommended as you see fit. Please try to RSVP if possible so that we may grab enough seats for all—the venue can be busy at times. Feel free to message me privately wth any questions and/ or concerns you may have. Happy writing!

**How does a TennisColumbus Season / League run?** The league advertises the season dates and builds a queue of committed players for the season. **Kickoff Day - June 10th** The start day of the season, players are sent a kickoff email that contains important information about the league, the link where your league standings and players contact information. We guarantee 6 playing partners at your playing level, but have been averaging closer to 15+ partners in most cities. The number of different levels we run is solely based upon the number of players enrolled for the league kickoff. Typically we are running a Skilled-3.0, Competitive-3.5 and Advanced-4.0 in most cities. **Your Task - "Flexible Scheduling"** After this kickoff email is sent, it is the **player's task to communicate with other players**. Players should work with their partners to find an agreeable time and location to play the match. While TennisColumbus doesn't mandate your playing schedule, it is recommended that players schedule at least one match per week. By request of the players, we started to allow players to play 1 rematch per season. The regular season is all about playing as much as you can. As of Feb. 10, 2026 we've had an amazing 2,017 players play more than [20 matches in a season](https://www.tenniscolumbus.com/info/MatchesInSeason). **Where to Play?** Play at your local free tennis courts, tennis parks, condo courts or tennis clubs. The league strongly suggests that players jointly try to pick a tennis court location convenient to both. We provide an extensive list of [tennis courts](https://www.tenniscolumbus.com/TennisCourts), including # of courts, lighting, hitting walls, etc. We strive to keep this list up-to-date. TennisColumbus sets up a must play dates to push players out on the courts. The final deadline is the date marking the end of the season, at which point players with 3-5 wins (Actually total is specified on the division page) will qualify for a post-season playoff to determine the league champion. **How to Play?** Players can use three mostly standard playing formats: 2 out of 3 sets, 2 sets with 10 point super tie-breaker or the 10-game pro set (First to 10, used when court time is limited). On Feb. 2018, we added Fast Tennis 4 game pro set format as a valid format. **Playoffs** Each season concludes with a playoffs where players with anywhere from 3 to 5 season wins qualifies for a single elimination tourney. The champion is awarded based upon the league [Prize Pool](https://www.tenniscolumbus.com/info/prize_pool3). Each singles league champion also receives a playing entry into one of two national championships we run. **[JOIN TODAY](https://www.tenniscolumbus.com/join)** Full price is $39.95 to play in a season. The earlier you sign up we typically offer discounts during these tough economic times. Just go to the [Join Page](https://www.tenniscolumbus.com/join) and complete the short form. We'd be happy to find you dedicated tennis playing partners.

Our group focuses on referral marketing and business networking to help each other grow and thrive in the local business community. We have passed over $2.6 million dollars to each other! Bring your business cards, share your story and see your opportunity to gain new business. Our speaker this week is Jim Wilkin, Keller Williams. Jim has strong communication, negotiation, and market knowledge skills. He is organized, reliable, and dedicated to providing excellent customer service. Jim will let us know the current state of the market and what to expect in the coming months. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

**Latest Dojo Location!** **Knotty Pine Brewing** 1765 W 3rd Ave, Columbus, OH 43212 We're going to try a new dojo location for a few weeks and see how it works Dojos are informal Python group study sessions where everyone interested in Python gathers to learn about Python, help others with Python, or just hang out. Everyone is welcome from Python beginners to experts. Bringing a laptop is encouraged (we'll have extension cords and power strips). If there's something you want to learn leave a comment on this invite so we can plan ahead. We're looking for speakers for our Monthly Meetups! Fill out the form if you are interested in presenting to the Python Community. https://forms.gle/ehSfUAC2WgR34Crq9

**The event has been canceled.** *Note: this is a demonstration event only, you **will not** shoot you own images. However, if you bring your camera we can test it for compatibility with the studio lights.* Bondage elements can add an extra layer of emotion and artistry to your images. Sample images on the internet are however dominated by BDSM style shots that are often sexualized and emphasize the model being in distress. In this demonstration Rachel and I show ways to use bondage elements in an artistic way. We explore the types of accessories that work best in artistic images and the best way to photograph them. Our model is Rachel Adams, an internationally known fetish model with many years of experience in this genre.

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

Summer is here, and it is the perfect time to connect, recharge, and enjoy our amazing community outdoors! Join **Women in Agile Columbus** for a relaxed **Walk & Chat** this June. As a community, we are always looking for new ways to connect, strengthen relationships, and create meaningful conversations beyond our regular events. Whether you are a long-time member or attending for the first time, this gathering is an opportunity to meet fellow community members, exchange ideas, and enjoy a pleasant walk together in the beautiful June weather. **Bring your pets, children, family members, and friends!** This is a family-friendly event where everyone is welcome. Come enjoy fresh air, good company, and engaging conversations while building connections within the Women in Agile Columbus community. ### What to Expect * Casual networking and conversation * A welcoming and inclusive atmosphere * Time to connect with fellow Agile professionals and community members * An enjoyable outdoor walk at a comfortable pace * Family-friendly fun for all ages No presentations. No formal agenda. Just community, connection, and conversation. We look forward to walking with you and continuing to grow a strong, supportive Women in Agile Columbus community—one step at a time!

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Please reserve your spot by registering on the below link : **Reserve** https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup **QUESTIONS ?** Pls Reach out to; Ridhi - +971504724873 ( WhatsApp Only)

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

We are bringing Microsoft Build sessions to Columbus Ohio! The Central Ohio Azure Meetup and Central Ohio .NET Developer's Group (CONDG) are coming together to bring some of the labs and breakouts from Microsoft Build to your backyard. In this free, 1 day event, you are going to Build stuff with us! And yes, there will be free food. Please RSVP via [Microsoft Build //localhost:columbus | Microsoft Reactor](https://developer.microsoft.com/en-us/reactor/events/27247/).