I Love Marketing Barcelona

In order to attend, please register here:
https://www.eventbrite.com/e/from-expert-to-builder-using-ai-to-turn-your-knowledge-into-products-tickets-1999066890884?aff=ideatoipo
You don't need to abandon your expertise to build AI-powered products. The best leverage comes from taking what you already know—your judgment, your relationships, your domain experience—and using AI to turn your recurring problems into products others will pay for.
In this session, Scott Simson (AI Marketing World, AI Mavericks) walks through a framework that's already working for professionals and entrepreneurs: Protect your expertise, Automate the friction, Multiply by packaging solutions for others.
You'll Learn

• How to identify what's defensible about your expertise (your "moat") in an AI world
• Where vibe coding fits: describing what you want in plain language, iterating with AI, and letting the system handle the implementation
• A repeatable path from identifying a friction point in your work to building a product others have the same problem with
• Real examples: marketers building custom tools, operators automating internal workflows, SEO experts turning expertise into software

Who This Is For

• Job seekers and professionals who think "I'm not technical, so I can't build"
• Experienced operators looking to create career optionality or side leverage
• Anyone with domain expertise who's hit the barrier of "I need a developer to build this"

Who This Isn't For

• People looking for a live coding walkthrough or technical deep-dive
• Developers seeking advanced AI engineering content

Format
This is a conversation and framework session, not a live coding walkthrough. Scott will walk through the mindset and structure, share how professionals are using this approach, and answer your questions—but you won't see an application being built in real-time. Bring your thinking, not your laptop.
What Happens Next
At the end, you'll be invited to join AI Mavericks—a community of professionals and builders who are shipping products this way, sharing what works, and thinking about AI as a career tool, not a replacement skill.

About Scott Simson
Scott Simson is the founder of AI Marketing World, a leading event and education platform focused on practical AI adoption for marketers, operators, and builders.
Scott works at the intersection of AI, marketing, and product experimentation, helping professionals understand how to apply emerging tools without getting lost in hype or unnecessary complexity. His work emphasizes real-world use cases—how AI actually gets implemented inside workflows, teams, and early-stage products.
He is particularly known for translating fast-moving AI trends into accessible frameworks that non-technical audiences can use to build, test, and ship ideas quickly. Scott has been featured on ABC, NBC News, Fox, and in many other publications.
Connect with him at https://www.linkedin.com/in/scottsimson/.

In order to attend, please register here:
https://www.eventbrite.com/e/how-to-build-ai-skills-for-your-career-tickets-1999078866704?aff=ideatoipo
AI is reshaping work. But most professionals don't know where to start. Do you build an agent to improve your job search? Automate repetitive work in your current role? Or create a side project to generate income?
The Session
In this webinar, Albert of Albert's List walks through how professionals across different situations are using vibe coding and AI agents to move faster, land better roles, and create leverage. You'll see:

• What "vibe coding" actually is (and why it works for non-technical builders)
• Why agents matter at work, and what they actually do
• Real examples: job seekers building search tools, operators automating workflows, builders shipping side projects
• How to pick the right path for your situation

This isn't a technical tutorial. It's a framework for deciding what you should build and why.
Who This Is For

• Job seekers who want to differentiate themselves and move faster
• Professionals in roles who want to automate friction
• People interested in building a side project or consulting practice

What Happens Next
At the end, you'll vote on what you'd actually build. Based on community demand, we'll announce workshops and training in the areas that matter most to our audience.

In order to attend, please register here:
https://www.eventbrite.com/e/how-to-strategize-and-execute-your-job-search-with-ai-in-one-hour-tickets-1995041486792?aff=ideatoipo
Most people take weeks or even months to organize their job search. In the AI era, the market moves so fast that by the time you’ve figured out your plan, everything has changed—and you’re stuck pivoting again. The result? Job seekers are always chasing the market instead of leading it.
It doesn’t have to be this way.

AI isn’t just for recruiters and hiring managers—it’s for you too. If you’re stuck figuring out where to start, how to build a strategy, or just want to get back into the market faster, this one-hour webinar is your solution.
Using AI, you’ll learn how to plan, organize, and execute your job search with clarity and speed—without the burnout—with a real resume and LinkedIn profile from a peer.

This isn’t about quick answers from AI. It’s about using AI as a thinking partner to help you take control and move forward confidently.

### We'll cover how you can use AI to:

• Serve as your personalized career advisor with your existing resume and LinkedIn profile.
• Act as an accountability partner for your job search, including with daily tasks.
• Edit your resume and LinkedIn so it can be more visible, including tailored for individual job listings.
• Identify where you need more experience or education so you can become a better candidate.
• Develop a company application strategy, including reading the trends and seeing what's hot and what's not.
• Improve your interviewing, including creating interview answers and as a mock interviewer.
• Build your personal brand in your voice.
• And much more!

### What you’ll walk away with:

• A repeatable system for job searching in 2026
• Custom AI prompts you can use immediately to: Organize your thoughts into a clear strategy, create compelling, tailored content for every stage of the process, prepare with confidence for networking and interviews

Finally, this session will be recorded. If you sign up and cannot make it, a recording will be sent to you.

In order to attend, please register here:
https://www.eventbrite.com/e/how-to-use-ai-to-build-your-personal-brand-in-2026-tickets-1999065665218?aff=ideatoipo
Most professionals already have the raw material for a strong personal brand. It is sitting inside their resume, LinkedIn profile, portfolio, past projects, presentations, client work, and career stories. The challenge is knowing what to extract, how to package it, and how to share it consistently.
In this Albert’s List webinar, we’ll explore how AI workflows can help professionals build visibility online without starting from scratch every week. Whether you are employed, between roles, freelancing, consulting, building a side hustle, or exploring your next move, a stronger personal brand can help others understand your expertise before they ever meet you.
We will demonstrate how tools like n8n and ComfyUI can help transform existing career assets into LinkedIn posts, short-form video scripts, content ideas, visual assets, audio concepts, and repeatable workflows.
Attendees will leave with a clearer understanding of how AI can support personal branding, career visibility, and opportunity creation in 2026.