What we’re about
The "Poke-a-Hole" Collective was born from a simple observation: even the most brilliant business ideas can have hidden flaws. I'd meet entrepreneurs, brimming with passion, who had poured their hearts into building business ideas. But often, something was missing, and they couldn't quite figure out why.
"I know my business," they'd say, "but where are my customers online?" Or, "Word-of-mouth is great, but it's just too slow. How do I reach more people?" These questions, echoing from startups to established businesses, sparked a realization. There was a need for a different approach, a way to uncover the hidden gaps and align businesses with the customers who truly needed them.
That's where "poking holes" came in. It wasn't about negativity or criticism; it was about curiosity and exploration. We'd sit down with business owners, ask questions, and challenge assumptions. "Who is your ideal customer? What are their needs? Where do they spend their time online?" Sometimes, the answers were surprising, revealing blind spots that had been hindering growth.
It's a new group, a community built on the belief that 'poking holes' in business assumptions lays the foundation for effective marketing and sustainable growth. Whether you're exploring an idea, building a startup, or scaling an established business, we're here to learn and grow together. This is a community where we support each other, share our experiences, and collectively find solutions.
The Poke-a-Hole Collective is more than just a group; it's a movement. It's about embracing curiosity, challenging the status quo, and finding new paths to success. It's about building businesses that truly serve their customers and make a meaningful impact. Join us, and let's poke some holes together!