Where to start with Strategic Product Research

Portland Design Thinkers is excited to announce our next event with Danielle Green: Where to Start with Strategic Product Research

Strategic Product Research is in high demand, but Product and UX professionals are often set up to fail. What exactly does strategic research entail? And how does it differ from discovery research? Learn why showing conceptual designs to users doesn’t work and explore better ways to evaluate whether you are building the right product or feature. Geared toward product managers, designers, product leaders, and entrepreneurs, this framework is designed to empower UX and Product professionals to make strategic decisions confidently.

About our speaker:
With a background in Cognitive Science, Danielle Green has nearly a decade of experience in UX Research and Product Strategy. As a consultant for high-growth businesses, she specializes in establishing scalable research processes and data-informed roadmaps. She is the proud Co-founder and Research Director of the UX Researchers' Guild, a community of independent researchers and strategists available for hire on-demand.

Danielle is also an educator, coaching the next generation of UX professionals as the Director of the User Experience Master's Program in Applied Cognitive Psychology at Claremont Graduate University. Additionally, she is the founder and leader of the Games and Interactive Technology Lab, a non-profit UX Research laboratory focusing on apps for supporting mental health, cognitive accessibility, educational technology, and employee experience.

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