We analyze and discuss a product positioning LIVE for a startup product

Promote yourselves with your products or suggest a product from a startup! From the suggestions, we will select a product for which we will conduct the agenda below together during the online event. Please submit your proposals to [hello@repattern.de](mailto:hello@repattern.de) in a timely manner.

Please register as early as possible, as it may take up to 30 minutes for our system to send the invitation link.

Agenda / Methods and Tools / Timeboxing:

Introduction - 10 minutes
- Presentation of methods and purpose

Target audience analysis - 15 minutes
- Which target audiences are ideal for the product?
- What assumptions do you have about the target audiences?

Value Proposition Canvas - 20 minutes
- For the most important target audience, we will work on assumptions regarding "Pains" and "Gains."
- We will discuss possible value propositions.

Claims - 45 minutes
- Based on the value proposition, we will develop possible claims.
- We will define important keywords and terms.

Analysis - 10 minutes
- We will compare the work done with existing landing pages and/or advertisements, product materials.

Lessons Learned - 10 minutes
- From the process, we will go through specific learnings related to the product.
- From the event, we will discuss general learnings and takeaways.

Q&A + Feedback round - 10 minutes

Data Privacy Notice: By participating in the meetup, you agree that we process the data you provide through Meetup in the video conferencing tool Microsoft Teams. Please refer to our privacy policy regarding Microsoft 365: https://www.repattern.de/privacy