'Introducing DAX UDFs & Designing PBI Data Products People Can’t Ignore'
Details
When: Thursday 30th of October 2025
Time: arrive for 530pm with talks starting from 6pm start prompt
Location: Robert Walters, Number 1 Spinningfields, Manchester, M3 3EB
Session will not be streamed over MS Teams
Complimentary drinks & pizza provided by our hosts & sponsors Robert Walters
October's PBIMCR will feature .....
Speaker Details -
Talk 1:
Johnny Winter - Chief Data Nerd, Greyskull Analytics
Talk Title :
Introducing DAX User-Defined Functions (UDFs)
Description :
Every once in a while, a new feature comes to Power BI that feels like a genuine game changer. The announcement of DAX UDFs at Fabcon Vienna in September feels like exactly one of those occasions!
But what exactly are UDFs? When do you use them? How do you create them? What are some good use cases for them? This session aims to give a whistle stop tour of the new feature and help you get up to speed with the DAX UDF hype train.
Talk 2:
Gus Reyes - Digital Skills Product Manager at NowSkills Ltd
Talk Title:
Designing Data Products People Can’t Ignore.
Description:
In this talk Gus will explore why some Power BI dashboards become indispensable business tools — while others quietly fade away. Drawing on insights from real-world Power BI success stories, He will introduce a simple but powerful framework for creating “sticky” data products: find the leverage, build the hook, and maintain the momentum. Through examples of curiosity-driven adoption and small-scale experimentation, He will show how teams can turn Power BI from a reporting tool into a catalyst for decision-making, collaboration, and culture change. Attendees will leave with practical ideas to design dashboards that spark curiosity, invite exploration, and truly engage their users.
About Gus
Nicaraguan-born Gus Reyes is a digital analytics tutor and product manager at
NowSkills is based in Liverpool, in the North West of England. With a strong background in business and data analytics, data visualisation, and storytelling, he is passionate about coaching, mentoring and leading the next generation of analysts. His professional. His journey began in the telecoms sector, where he developed key skills as a business and data analyst, building a solid foundation in commercial intelligence, finance, and data governance, project management, product development, strategic planning and data-driven decision-making.
At NowSkills, Gus combines his expertise in digital analytics with a deep commitment to education, supporting learners as they navigate the evolving digital landscape. He is known for making complex concepts accessible and engaging, fostering a supportive environment that encourages curiosity and growth.
Whether in the classroom or the field, Gus continues to inspire others through his dedication, expertise, and passion for both people and data
