Business Issues That Often Block Success in IIoT Projects

Most of the meetings of this group are about technical issues in IIoT projects. You know the usual suspects: security, choice and use of platforms, and the like. However, business issues are very important in IIoT projects; fundamentals of delivering value, organizing, setting goals and direction, and more.
This meeting will be about the business issues, not the technology. I’ve spent a lot of time working on these issues in IIoT and would like to describe what I have found. This approach builds on ideas like Lean Startup, Startup Way, and Design Thinking to help identify a more appropriate approach to dealing with the business issues in IIoT projects.
I’d like to describe what I see, and get your feedback and advice.
I’m hoping to hear that what you learn will make a difference in the success of your IIoT project.
Repeating… We will not talk about tech issues. We will talk about business issues. The meetup location does not allow food, so there will be no food. Sorry.
Link to location: https://www.mountainview.gov/depts/library/about/directions.asp Room 221

Robert Benson: IIoT Product and Marketing Coach and Consultant
The most successful companies of the internet era have pioneered new ways of tightening the feedback loop between target customers and the product development process, with a spectacular increase in effectiveness. The book “The Startup Way” is the best single example of this method, though there are many different approaches. Companies that do not adopt a suitable version of these approaches will be left behind in rapidly evolving or developing markets. I bring this rapid customer feedback approach to IIoT and tech markets.